PUBLIC RELATIONS MANAGEMENT IN BUILDING THE IMAGE OF THE SCHOOL IN MAN 3 MAGETAN

Abstract: Globalization is currently growing rapidly and has an impact on the sharp competition between educational institutions. One of them MAN 3 Magetan. Magetan one best aliyah madrasas in Evidenced by many achievements achieved students madrasas. a madrasa that increasingly visionary responding to today's competition. This considered face paying attention positive image community maintain its existence. Therefore need for public relations management improve quality education, satisfy users get good from community. study aims determine (public relations) at building school's image, capacity carried out Magetan, forms promotion cooperation uses descriptive type research with qualitative approach. The data analysis used Miles & Huberman interactive analysis, which includes: reduction, presentation, drawing conclusions. results showed: stages went through three stages, namely planning, implementation, evaluation. Capacity following times, holding skills programs including batik, multimedia, graphic design, light vehicle engineering, fashion, catering, existence superior program, tahfidz quran. collaboration are outreach schools or other institutions, using social media, milad, commemorating Islamic holidays (PHBI) services. Keywords: Management, Public Relations, Image Educational Institutions